Pet Leadership Council Endorses Canine Care Certified

We’ve all been waiting for it and it is finally here – a national dog breeder certification program called Canine Care Certified.

ccc-graphic-1This new national, voluntary program was developed after three years of research at Purdue University’s Center for Animal Welfare Science and was peer-reviewed by animal scientists and canine welfare experts from major academic institutions to ensure consumers that the puppies they want are bred and raised in a responsible and humane environment.

The Pet Leadership Council (PLC), a proactive voice for the pet industry, supports Canine Care Certified and its rigorous, science-based standards for professional breeders.

Bob Vetere, PLC Chairman, said, “Dog breeding operations have to be accountable for the physical and mental needs of the dogs and ensure that they receive appropriate housing, shelter, staffing, nutrition, socialization, sanitation, exercise, and veterinary care.”

This program requires mandatory compliance of the below standards:

Five Pillars of Care

  1. Physical Health
  2. Behavioral Health
  3. Environment
  4. Breeding Life and Retirement
  5. Caretaker Expectations

The Pet Leadership Council encourages the entire industry to support the high standards of animal care and welfare developed at Purdue University, which were incorporated into the Canine Care Certified program since they promote transparent and responsible breeding practices.

For more information on the program or to get certified, visit the website.

With the Release of Finding Dory Comes Responsibility

With the release of Finding Dory boosting interest in fish keeping, the Pet Leadership Council (PLC) wants to make sure people are educated on the care needs of a specific pet before getting one. For example, the blue tang fish, like Dory herself, can grow up to 17 inches, requires an aquarium the size of a couch and can’t be grown for pets, they have to be taken from the ocean.Here are some core principles that back the pet industry’s commitment to responsible fishkeeping:

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  • Promote and advance aquaculture efforts for captive breeding of all marine life
  • Establish standards for responsible and sustainable collection and handling of all marine life
  • Celebrate the educational and health benefits associated with fish keeping
  • Educate consumers on responsible fish keeping

Part of being a responsible fish keeper is selecting the right fish and appropriate aquarium, understanding proper care instructions and preventing invasive species. To help educate consumers on these topics, the PLC launched a new website that includes a fun, interactive game to teach proper fishkeeping.

PLC members are also actively supporting the work of Rising Tide Conservation, whose mission is to protect coral reefs.

For other educational resources and guidelines for selecting the right fish, please visit Disney or Habitattitude.

APPA: Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA has worked to grow and support the industry in many ways beyond the direct services APPA provides its members and retailers through Global Pet Expo.

Over the past six years we have supported the pet industry with an unprecedented $10,000,000. These contributions have driven and sustained significant programs designed to strengthen our industry, increase pet ownership, and build awareness of the joys and health benefits of pet ownership.

We provide financial assistance to organizations like the Pet Industry Joint Advisory Council and the Pet Care Trust and have consistently taken a leadership role in pioneering new initiatives. Over the last decade, APPA founded the national Pets Add Life campaign, helped form the Human Animal Bond Research Initiative Foundation, and most recently, partnered with industry leaders to establish the Pet Leadership Council, all with the goal of growing and safeguarding our industry.

Our resolve to support and strengthen the pet industry to the best of our ability has never been stronger. We remain committed to leading the way as we work cooperatively with other organizations to plan for the future and ensure the continued health and vitality of the pet products industry. Together we are strong.

Here are some of the organizations APPA supports:

 

Human Animal Bond Research Initiative

In 2010 APPA took the lead in uniting the industry to form a new organization dedicated to gathering, funding and sharing the scientific research that demonstrates the positive health impacts of animals on people. Since its inception, HABRI has served as a rallying point for a growing assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health organizations, all with the common goal of scientifically validating that pets are good for human health. 

In just a few short years, HABRI has quickly become the one-stop resource for scientific research and information on the human-animal bond and has developed the most comprehensive online repository with more than 20,000 entries and growing. The foundation has also awarded a half million in grants for new research showing the health benefits of pets.

Pets Add Life

APPA’s Pets Add Life program was started in 2005 as a public service announcement effort and has since grown into a highly impactful social media campaign garnering hundreds of thousands of followers, millions of impressions, and has become one of the leading voices for promoting pet adoption and responsible pet ownership. Through YouTube, Facebook and Twitter, active and engaged PAL fans and followers are able to help spread our message to millions of their peers.

In an effort to encourage and increase pet ownership, PAL promotes the joys and benefits of pets through a video campaign that includes the wildly successful talking animal videos, which have now reached over 75 million views. Future videos will focus on pet owners’ stories and the amazing impact their pets have made on their lives.

Most recently, PAL has focused its energy on reaching the newest generation of pet owners, Millennials, by expanding into growing platforms popular among this generation like Vine, Instagram and BuzzFeed.

 

Pet Care Trust

APPA has long been a sponsor of the Pet Care Trust whose mission is to promote public understanding of the joys and benefits of pets through education, support, and interaction, primarily through the Pets in the Classroom grant program.

To date, Pets in the Classroom has issued over 56,600 grants to teachers, and nearly 2 million children have experienced the joys and benefits of pet care since the program’s inception.

With a goal of introducing 5 million children in 100,000 classrooms to pets and the benefits they provide, the Pet Care Trust is hoping to help teachers impact future generations of pet owners through its grant program.

Pet Leadership Council

The Pet Leadership Council was formed in 2013 with the mission to: promote and celebrate responsible pet ownership; protect the rights of pet owners; ensure a sustainable supply of pets; foster industry commitment to animal care and breeding standards; and support well founded and meaningful regulatory and legislative initiatives regarding household pets.

As a unifying, proactive voice for the industry, the PLC members represent manufacturers, distributors, retailers, veterinarians and breeders — all of whom passionately and enthusiastically serve the cause of pet ownership and seek to improve the quality of life for pets and owners alike.

By engaging the appropriate resources, the PLC responds to current issues like increasing the incidence of pet ownership and addressing nationwide pet sale bans, while also identifying and addressing future industry needs.

Pet Industry Joint Advisory Council

APPA has long been a supporter of the Pet Industry Joint Advisory Council to help the organization in its important function of monitoring live animal issues. Understanding the critical nature of legislation affecting pets, APPA also lends support through its Washington D.C. based law firm Dentons US LLP in addition to its government affairs department which monitors product legislation.

WE ARE COMMITTED to continuing to support the organizations and individuals working to protect and grow the industry.