The Pet Industry Rallies Together for Hurricane Relief

It’s not every day you see top industry competitors working side by side together on one project, but when it benefits the common good and helps thousands of displaced pets and their owners, the companies that make up our industry have answered the call of duty.

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Hurricane Harvey

In an unprecedented collaborative effort, pet stores and veterinary hospital groups, manufacturers, distributors, associations and organizations within the pet industry pooled their resources and worked with lead disaster and shelter officials to coordinate logistics of providing much-needed supplies including sharing warehouses, facilities and distribution centers for storage until affected areas could be accessed.

They also tapped connections and resources to help provide vehicles and helicopters to assist with evacuations and provided financial assistance to rescue organizations.

An overview of the pet industry’s animal assistance in Houston is available here. These supplies have already greatly assisted shelters and aid organizations and will continue to help pet owners with the long-term recovery ahead.

 

Hurricane Irma

In order to streamline relief efforts and ensure maximum assistance from the country’s pet care community to those most in need, The Pet Leadership Council (PLC), made up of pet industry leaders, animal welfare, veterinarians and academia, partnered with GreaterGood.org to provide aid to those impacted by both Hurricanes Harvey and Irma.

The PLC is working with GreaterGood.org to help assess critical needs and manage the distribution of desperately needed items from PLC members, including food, crates, litter, hard goods and veterinary medical products.

In the first few days of response alone, they shipped enough pet food for one million meals along with other critical supplies.

The Pet Leadership Council has also developed a public map of locations where open animal hospitals and supplies can be found and will regularly update as conditions change.

More information on how companies and the general public can assist in the hurricane aid efforts is available here.

Now, let’s hope hurricane Maria changes her trajectory. If not, together, we now have a system in place and will be here to help!

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Introducing the NEW Pets Forever® Stamps

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On Tuesday, August 2nd, Bob Vetere spoke at the Pets Forever® First-Day-of-Issue event hosted by Superzoo at the Mandalay Bay Convention Center in Las Vegas. On behalf of the Pet Leadership Council, Bob shared remarks on responsible pet ownership while also joining in the excitement of the debut of the new pet-themed stamp!

PETS SHEETPostage stamps have highlighted dogs and cats in the past with the previously released series, Adopt a Shelter Pet promoted by Ellen DeGeneres in 2009. However, th
is is especially exciting for the pet industry because in addition to dogs and cats, these new Pets Forever stamps feature all kinds of pets, from iguanas and hermit crabs, to snakes and horses! Animal owners everywhere can share their love for their favorite companions with these new colorful postage stamps! Break out the stationary, find a new pen pal and support the new designs by purchasing your booklet online or at a USPS location near you!

APPA: Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA has worked to grow and support the industry in many ways beyond the direct services APPA provides its members and retailers through Global Pet Expo.

Over the past six years we have supported the pet industry with an unprecedented $10,000,000. These contributions have driven and sustained significant programs designed to strengthen our industry, increase pet ownership, and build awareness of the joys and health benefits of pet ownership.

We provide financial assistance to organizations like the Pet Industry Joint Advisory Council and the Pet Care Trust and have consistently taken a leadership role in pioneering new initiatives. Over the last decade, APPA founded the national Pets Add Life campaign, helped form the Human Animal Bond Research Initiative Foundation, and most recently, partnered with industry leaders to establish the Pet Leadership Council, all with the goal of growing and safeguarding our industry.

Our resolve to support and strengthen the pet industry to the best of our ability has never been stronger. We remain committed to leading the way as we work cooperatively with other organizations to plan for the future and ensure the continued health and vitality of the pet products industry. Together we are strong.

Here are some of the organizations APPA supports:

 

Human Animal Bond Research Initiative

In 2010 APPA took the lead in uniting the industry to form a new organization dedicated to gathering, funding and sharing the scientific research that demonstrates the positive health impacts of animals on people. Since its inception, HABRI has served as a rallying point for a growing assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health organizations, all with the common goal of scientifically validating that pets are good for human health. 

In just a few short years, HABRI has quickly become the one-stop resource for scientific research and information on the human-animal bond and has developed the most comprehensive online repository with more than 20,000 entries and growing. The foundation has also awarded a half million in grants for new research showing the health benefits of pets.

Pets Add Life

APPA’s Pets Add Life program was started in 2005 as a public service announcement effort and has since grown into a highly impactful social media campaign garnering hundreds of thousands of followers, millions of impressions, and has become one of the leading voices for promoting pet adoption and responsible pet ownership. Through YouTube, Facebook and Twitter, active and engaged PAL fans and followers are able to help spread our message to millions of their peers.

In an effort to encourage and increase pet ownership, PAL promotes the joys and benefits of pets through a video campaign that includes the wildly successful talking animal videos, which have now reached over 75 million views. Future videos will focus on pet owners’ stories and the amazing impact their pets have made on their lives.

Most recently, PAL has focused its energy on reaching the newest generation of pet owners, Millennials, by expanding into growing platforms popular among this generation like Vine, Instagram and BuzzFeed.

 

Pet Care Trust

APPA has long been a sponsor of the Pet Care Trust whose mission is to promote public understanding of the joys and benefits of pets through education, support, and interaction, primarily through the Pets in the Classroom grant program.

To date, Pets in the Classroom has issued over 56,600 grants to teachers, and nearly 2 million children have experienced the joys and benefits of pet care since the program’s inception.

With a goal of introducing 5 million children in 100,000 classrooms to pets and the benefits they provide, the Pet Care Trust is hoping to help teachers impact future generations of pet owners through its grant program.

Pet Leadership Council

The Pet Leadership Council was formed in 2013 with the mission to: promote and celebrate responsible pet ownership; protect the rights of pet owners; ensure a sustainable supply of pets; foster industry commitment to animal care and breeding standards; and support well founded and meaningful regulatory and legislative initiatives regarding household pets.

As a unifying, proactive voice for the industry, the PLC members represent manufacturers, distributors, retailers, veterinarians and breeders — all of whom passionately and enthusiastically serve the cause of pet ownership and seek to improve the quality of life for pets and owners alike.

By engaging the appropriate resources, the PLC responds to current issues like increasing the incidence of pet ownership and addressing nationwide pet sale bans, while also identifying and addressing future industry needs.

Pet Industry Joint Advisory Council

APPA has long been a supporter of the Pet Industry Joint Advisory Council to help the organization in its important function of monitoring live animal issues. Understanding the critical nature of legislation affecting pets, APPA also lends support through its Washington D.C. based law firm Dentons US LLP in addition to its government affairs department which monitors product legislation.

WE ARE COMMITTED to continuing to support the organizations and individuals working to protect and grow the industry.