Pet Ownership Among Generations: A New Report

“It’s critical that the pet industry pay close attention to trends in pet ownership by generation…”

– Bob Vetere, President and CEO of the American Pet Products Association

Screen Shot 2016-07-14 at 4.43.51 PMThe APPA National Pet Owners Survey: Generational Report is now available and it includes everything from how each generation becomes aware of pet products to the specific types of pet products purchased, how important brand names are to each generation and more. The full report is more than 65 pages long and it’s packed with information that will give you a solid snapshot of where you need to be focusing your efforts to ensure continued growth in the industry.

Want to reach millennials searching for new pet products? You’ll find them online.

Want to reach Baby Boomers looking for pet products online? You can find them on product review sites.

Reporting data by generation has become more common across many industries in an attempt to learn how consumers behave differently according to their age, and ours is the first of its kind for the pet industry.

Specific areas of research found in the report:

  • How the four generations behave differently by leisure activities they participate in
  • The amount of time they spend using various media
  • Veterinarian visits and the services they obtain
  • Which generation is willing to spend more on their pets’ health
  • Generational preference toward different types of pet foods and treats
  • Which generation purchases more gifts and holds parties for their pets
  • How the presence of children influences each generation

The APPA Generational Report is available for purchase for $300 for APPA members and $500 for non-members.

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Human Health Benefits of Pets at Work

Before leaving the house for work in the morning, most people make sure they have everything they need like a laptop, cell phone, keys, but this week you might want to make sure you grab the leash too.

That’s right! Friday, June 24th is Take Your Dog to Work Day® and companies across the country will have furry companions delivering snuggles, smiles and major cuteness. What’s more is that their soft snuggles and sweet kisses have added benefits behind the scenes.

Scientific research shows bringing companion animals to the office can improve employee health and reduce stress. Studies have also indicated that bringing dogs to the office helps motivate, engage and boost employee satisfaction and retention.

If you’d like to have your employer consider allowing pets at work, Pet Sitters International prepared a toolkit to help you persuade your boss to participate in Take Your Dog to Work Day®.

The American Pet Products Association encourages supporters to obtain additional information and education about the benefits of pets in the workplace, and we hope to see furry faces in more offices across the country each year.

If your company allows pets in the office, share photos with us on our Facebook page, and while you’re at it, check out our everyday office pets.

Summer Safety Tips for Pet Owners

Summer is here and that means more activities are happening outdoors – picnics, backyard barbeques, hikes, pool and beach days, cool evening strolls…. endless opportunities to spend quality time with your eager furry companion.   We love when you bring pets along for the fun, but some important safety measures should be taken to keep them safe and cool while the weather heats up. Below are five tips to remember this summer:

  1. Avoid Hot Ground

Dark asphalt traps the sun’s heat and can easily burn your pets’ paws. Avoid the pain by keeping your pets on lighter pavement or grass.

  1. Stay Hydrated

If you bring your pet along for the fun, make sure you have water on hand to avoid dehydration if you cannot be sure it will be available. If they stay home while you are out, plan ahead to ensure they have as much water as they will need while you’re gone.

  1. Watch Out for Poisonous Plants

Being outdoors more often provides more opportunity to come in contact with many of the common plants that are poisonous to cats and dogs. Look over the list of toxic plants and keep the animal poison control phone number handy just in case.

  1. No Hot Cars

You wouldn’t sit in a hot car on a hot day so your pet shouldn’t either. If you can’t take them inside with you, don’t bring them at all. Leaving them in a hot car can be dangerous and even deadly.

  1. Time Your Walks

Daily walks are great for exercise. Time your walks around the sun to avoid overheating by going in the morning or the evening.

To make outdoor playtime that much more fun for all, check out the latest products made by our APPA members.

Pet Owners Prefer Tougher Breeder Standards Over Pet-Sale Bans

PLC

INFO

By an overwhelming margin, America’s dog and cat owners say the best way to crack down on illegal puppy mill operators is not to ban the sale of dogs and cats at local pet stores, as a handful of local communities have done, but rather to enact and enforce tougher breeder standards (67% vs. 33%). The Pet Leadership Council, a coalition of pet industry leaders championing responsible pet ownership, commissioned Harris Poll to conduct an online survey of more than 2,000 U.S. adults ages 18 and older to determine Americans views on puppy mill regulations. Results are in:

  • Nine in ten (89%) U.S. adults say the solution to puppy mills is to have tougher breeder standards that crack down on illegal operators
  • Four in five (81%) U.S. adults say banning dog sales entirely at pet stores will not stop puppy mills from continuing
  • 92% of U.S. adults report follow-up visits to breeders are needed to ensure regulations are being followed to avoid puppy mills
  • Over six in ten (63%) U.S. adults own a pet; 59% own a cat and/or dog

For more information visit http://media.americanpetproducts.org/press.php?include=145317

Bringing Home Your Second Pet

Across America, you’ll find thousands of families with two pet households. The reason? Well, there isn’t just one. Some pet owners will tell you it’s so their dog or cat can have a companion while others say that by adopting a second pet, they’re helping decrease the percentage of pets without homes. No matter the exact reason, one thing is certain, bringing home a second pet can be extremely beneficial and rewarding, but it’s important to consider a few things first.

Take, for example, this scenario. You have a wonderful pup at home but you’re concerned that, during your workday, he or she is lonely or inactive. A second dog could help this situation immensely. Dogs are social animals, and chances are good that the two will play together while you’re out and about.

To help ensure the dogs get along, you’ll want to consider the following:

* Adding a second female pup is usually ill advised

* Most dog breeds get along best with their own breed

* With two males, it’s a good idea to have at least one of them neutered to minimize dominance issues

Additionally, when adding a second animal, no matter the species, it’s always a good idea to ask these questions:

  1. Is your existing pet good with other pets?
  2. Have you budgeted for a second pet?
  3. Do you want to travel with both pets? In the case of dogs, some pet friendly locations are reluctant to take two pups, and boarding two dogs will cost more.
  4. If necessary, are you prepared to train two pets?
  5. What is your main motivation for wanting another pet?

Adding a second pet is a special time, particularly if you adopt. Not only are you making a world of difference and changing the life of a new animal for the better, but you’re also contributing to the well being of your first pet.  Not to mention, studies show that pets add to your life, so a double dose can’t be a bad thing!

Information provided by:

http://www.lucythewonderdog.com/two-dogs.htm