APPA President and CEO Bob Vetere Receives Pet Age’s ICON Award

 icon-logoThe team at American Pet Products Association (APPA) is proud to announce our President and CEO Bob Vetere is a 2016 recipient of Pet Age’s ICON Award. The award honors industry leaders who have shown a long-term commitment to the success of the pet industry based on experience, integrity and leadership.

Bob regularly serves as an industry spokesperson and has been featured in national media outlets including ABC’s World News tonight, CNBC, USA Today and the Wall Street Journal. Since joining us here at APPA in 2002 he has grown membership from 668 to 1,200 members. In his role he has established the Pet Leadership Council (PLC), a council comprised of pet industry leaders that have united to advance the industry. He also established the Human Animal Bond Research Initiative (HABRI), an organization that gathers and funds research on the benefits of pet ownership on human health.

bobvetere2015Not only has he formed groups to advance the industry, he was instrumental in combining what used to be known as the APPMA Show and the Pet Industry Distributors Association’s (PIDA) PETS Show and formed what is now the pet industry’s largest annual trade show, Global Pet Expo. Additionally, Bob authored a book entitled From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life and serves on the Board of Directors for Green Chimneys, an organization providing animal-assisted therapy for children with special needs.

So, from everyone at APPA… Congratulations, Bob! You are more than deserving of this fantastic award.

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With the Release of Finding Dory Comes Responsibility

With the release of Finding Dory boosting interest in fish keeping, the Pet Leadership Council (PLC) wants to make sure people are educated on the care needs of a specific pet before getting one. For example, the blue tang fish, like Dory herself, can grow up to 17 inches, requires an aquarium the size of a couch and can’t be grown for pets, they have to be taken from the ocean.Here are some core principles that back the pet industry’s commitment to responsible fishkeeping:

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  • Promote and advance aquaculture efforts for captive breeding of all marine life
  • Establish standards for responsible and sustainable collection and handling of all marine life
  • Celebrate the educational and health benefits associated with fish keeping
  • Educate consumers on responsible fish keeping

Part of being a responsible fish keeper is selecting the right fish and appropriate aquarium, understanding proper care instructions and preventing invasive species. To help educate consumers on these topics, the PLC launched a new website that includes a fun, interactive game to teach proper fishkeeping.

PLC members are also actively supporting the work of Rising Tide Conservation, whose mission is to protect coral reefs.

For other educational resources and guidelines for selecting the right fish, please visit Disney or Habitattitude.

Pet Ownership Among Generations: A New Report

“It’s critical that the pet industry pay close attention to trends in pet ownership by generation…”

– Bob Vetere, President and CEO of the American Pet Products Association

Screen Shot 2016-07-14 at 4.43.51 PMThe APPA National Pet Owners Survey: Generational Report is now available and it includes everything from how each generation becomes aware of pet products to the specific types of pet products purchased, how important brand names are to each generation and more. The full report is more than 65 pages long and it’s packed with information that will give you a solid snapshot of where you need to be focusing your efforts to ensure continued growth in the industry.

Want to reach millennials searching for new pet products? You’ll find them online.

Want to reach Baby Boomers looking for pet products online? You can find them on product review sites.

Reporting data by generation has become more common across many industries in an attempt to learn how consumers behave differently according to their age, and ours is the first of its kind for the pet industry.

Specific areas of research found in the report:

  • How the four generations behave differently by leisure activities they participate in
  • The amount of time they spend using various media
  • Veterinarian visits and the services they obtain
  • Which generation is willing to spend more on their pets’ health
  • Generational preference toward different types of pet foods and treats
  • Which generation purchases more gifts and holds parties for their pets
  • How the presence of children influences each generation

The APPA Generational Report is available for purchase for $300 for APPA members and $500 for non-members.

APPA: Supporting the Industry. Leading the Way.

As the pet industry’s leading association, APPA has worked to grow and support the industry in many ways beyond the direct services APPA provides its members and retailers through Global Pet Expo.

Over the past six years we have supported the pet industry with an unprecedented $10,000,000. These contributions have driven and sustained significant programs designed to strengthen our industry, increase pet ownership, and build awareness of the joys and health benefits of pet ownership.

We provide financial assistance to organizations like the Pet Industry Joint Advisory Council and the Pet Care Trust and have consistently taken a leadership role in pioneering new initiatives. Over the last decade, APPA founded the national Pets Add Life campaign, helped form the Human Animal Bond Research Initiative Foundation, and most recently, partnered with industry leaders to establish the Pet Leadership Council, all with the goal of growing and safeguarding our industry.

Our resolve to support and strengthen the pet industry to the best of our ability has never been stronger. We remain committed to leading the way as we work cooperatively with other organizations to plan for the future and ensure the continued health and vitality of the pet products industry. Together we are strong.

Here are some of the organizations APPA supports:

 

Human Animal Bond Research Initiative

In 2010 APPA took the lead in uniting the industry to form a new organization dedicated to gathering, funding and sharing the scientific research that demonstrates the positive health impacts of animals on people. Since its inception, HABRI has served as a rallying point for a growing assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health organizations, all with the common goal of scientifically validating that pets are good for human health. 

In just a few short years, HABRI has quickly become the one-stop resource for scientific research and information on the human-animal bond and has developed the most comprehensive online repository with more than 20,000 entries and growing. The foundation has also awarded a half million in grants for new research showing the health benefits of pets.

Pets Add Life

APPA’s Pets Add Life program was started in 2005 as a public service announcement effort and has since grown into a highly impactful social media campaign garnering hundreds of thousands of followers, millions of impressions, and has become one of the leading voices for promoting pet adoption and responsible pet ownership. Through YouTube, Facebook and Twitter, active and engaged PAL fans and followers are able to help spread our message to millions of their peers.

In an effort to encourage and increase pet ownership, PAL promotes the joys and benefits of pets through a video campaign that includes the wildly successful talking animal videos, which have now reached over 75 million views. Future videos will focus on pet owners’ stories and the amazing impact their pets have made on their lives.

Most recently, PAL has focused its energy on reaching the newest generation of pet owners, Millennials, by expanding into growing platforms popular among this generation like Vine, Instagram and BuzzFeed.

 

Pet Care Trust

APPA has long been a sponsor of the Pet Care Trust whose mission is to promote public understanding of the joys and benefits of pets through education, support, and interaction, primarily through the Pets in the Classroom grant program.

To date, Pets in the Classroom has issued over 56,600 grants to teachers, and nearly 2 million children have experienced the joys and benefits of pet care since the program’s inception.

With a goal of introducing 5 million children in 100,000 classrooms to pets and the benefits they provide, the Pet Care Trust is hoping to help teachers impact future generations of pet owners through its grant program.

Pet Leadership Council

The Pet Leadership Council was formed in 2013 with the mission to: promote and celebrate responsible pet ownership; protect the rights of pet owners; ensure a sustainable supply of pets; foster industry commitment to animal care and breeding standards; and support well founded and meaningful regulatory and legislative initiatives regarding household pets.

As a unifying, proactive voice for the industry, the PLC members represent manufacturers, distributors, retailers, veterinarians and breeders — all of whom passionately and enthusiastically serve the cause of pet ownership and seek to improve the quality of life for pets and owners alike.

By engaging the appropriate resources, the PLC responds to current issues like increasing the incidence of pet ownership and addressing nationwide pet sale bans, while also identifying and addressing future industry needs.

Pet Industry Joint Advisory Council

APPA has long been a supporter of the Pet Industry Joint Advisory Council to help the organization in its important function of monitoring live animal issues. Understanding the critical nature of legislation affecting pets, APPA also lends support through its Washington D.C. based law firm Dentons US LLP in addition to its government affairs department which monitors product legislation.

WE ARE COMMITTED to continuing to support the organizations and individuals working to protect and grow the industry.

Survey Says! New Study Reveals 97% of Doctors Believe There Are Health Benefits to Owning a Pet

A pet might be just what the doctor ordered! In a new, first-of-its-kind study conducted by the Human Animal Bond Research Initiative (HABRI) this past August, it was concluded that doctors are increasingly recognizing the benefits of pets to human health and a large percentage of doctors are even willing to prescribe pets to patients.

HABRI partnered with Cohen Research Group to conduct an online panel survey of 1,000 family doctors and general practitioners to explore their knowledge, attitudes and behavior regarding the human health benefits of pets.

Key findings include:

  • Most doctors have successfully worked with animals in medicine.

69% have worked with them in a hospital, medical center, or medical practice to assist patient therapy or treatment. They report interactions with animals improve patients’ physical condition (88%), mental health condition (97%), mood or outlook (98%), and relationships with staff (76%).

  • Doctors overwhelmingly believe there are health benefits to owning pets.

97% reported that they believe there were health benefits that resulted from owning a pet.

  • The majority of doctors have recommended a pet to a patient.

60% of doctors interviewed have recommended getting a pet to a patient. 43% recommended the pet to improve overall health and 17% made the recommendation for a specific condition.

  • Most doctors have seen their patients’ health improve as a result of pet ownership.

75% of physicians said they saw one or more of their patients’ overall health improve, and 87% said their patients’ mood or outlook improved.

  • Doctors are willing to prescribe pets.

74% of doctors said they would prescribe a pet to improve overall health if the medical evidence supported it; 8% said they would prescribe a pet for a specific condition.

The survey also revealed that while 69% of doctors at least occasionally discussed the health benefits of pets with patients, 56% identified “time constraints” as the biggest barrier to having these discussions.

For more information, visit here.

 

 

Industry Executive of the Year

Pet Business has awarded APPA President and CEO Bob Vetere as its first ever Industry Executive of the Year!

“Since he became the leader of the American Pet Products Association, Bob Vetere has made it his mission to ensure the continued success of not only the organization’s membership, but also the pet industry as a whole.”

– Mark Kalaygian, Pet Business.

Earlier this month, the pet trade magazine honored Bob Vetere for his work towards unifying the pet industry while recognizing the strengths and challenges this industry faces. Moreover, they acknowledged his leadership role in bringing together the individuals needed to make a difference for the greater good of all those involved in the pet industry.

“When Bob Vetere took on the role of executive director of the American Pet Products Association (APPA) in 2002, it was still called the American Pet Product Manufacturers Association—a difference that may seem simple on the surface, but speaks volumes about the direction in which he has led the organization. The change in moniker reflects the fact that Vetere has turned APPA into an association that not only tends to the needs of its manufacturer members, but is also committed to unifying and ensuring the continued health of the overall pet industry.”- Kalaygian

Read the full article here.

Congratulations, Bob!

 

 

 

Come Visit the APPA booth at SuperZoo!

Come Visit the APPA booth at SuperZoo!

Mandalay Bay Convention Center, Las Vegas

July 22-24, 2014

Stop by the American Pet Products Association Booth #5108 to hear the latest industry news and APPA member benefits, and most importantly, to check out the Global Pet Expo 2015 floor plan and reserve your booth!

appa booth

SuperZoo is just around the corner and we are excited to be on the other side of things and attend as exhibitors.  If you’re attending the show as well, it’s a great opportunity to stop by the APPA booth and talk with the staff one-on-one.  Get all your questions answered in regards to APPA membership and see the latest efforts of APPA to further the pet industry as a whole and see which industry initiatives you too can be a part of.  Flip through the biggest, most comprehensive survey on pet ownership, the National Pet Owners Survey, and view the 2015 Global Pet Expo floor plan and talk with our experts about which location is best for you.  Booth spaces really fill up fast so don’t miss out on this opportunity to sign up right from the SuperZoo show floor.

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Again, if you’re going to be roaming the show floor, come see us! Stop by Booth #5108 and let’s chat about truly unleashing your business potential! We hope to see you there!