The newly expanded APPA National Pet Market Opportunity Study focuses on previous pet owners and non-pet owners (individuals who have never owned a pet) and identifies new market opportunities as well as barriers to pet ownership. The study also explores comparisons between current, previous and non-pet owning households.
One of the key findings in the survey found that while there are 84.6 million U.S. households that are current pet owners, 26.6 million U.S. households are previous pet owners and 11.4 million households have never owned a pet.
As a bonus, the report also includes appendices with updated pet ownership incidence figures, as well as Executive Summary material from the current 2013-2014 APPA National Pet Owners Survey. For more information, a complete Table of Contents, and to order the study, please visit http://americanpetproducts.org/pubs_petmarketstudy.asp.
Click here to view the full release and expanded information from the Study.