Halloween is typically the second most important holiday for retailers, with the average American spending at least $70 on everything from candy, to costumes, to new pet toys for their favorite four-legged friends. In fact, 78% of dog owners and 62% of cat owners purchase gifts for their pets throughout the year, according to our latest National Pet Owners Survey. Watch as pet lifestyle expert, Tierra Bonaldi, provides ideas and tips on how to leverage the Halloween season for your pet retail business.
Looking for more episodes? Find them on the Global Pet Expo YouTube channel.
We couldn’t be happier to share the news that the Pets Add Life (PAL) campaign was recently awarded a PR Daily Award for “Best Viral or Word of Mouth Campaign” and a PR Daily Nonprofit Award for “Best Use of Social Media.” PR Daily is a leading source for daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.
“We are ecstatic to receive this PR Daily Award and top recognition,” said Bob Vetere, President and CEO of the American Pet Products Assocation. “The ultimate goal of the PAL campaign is to spread awareness of the joys and benefits of owning pets of all types, and to ultimately get more deserving pets into people’s homes, so we are honored to see our efforts and dedication recognized. The PAL campaign has really taken off and only continues to grow, and we are very pleased with the positive feedback it has received thus far.”
The 2013 PR Daily Awards are the most prestigious in the PR and corporate communications industry, and being recognized for this award is an unparralled honor for PAL, and the pet industry as a whole, as we continue to spread the word on the joys and benefits of pet ownership.
We are honored to see the campaign receive these top accolades and we encourage you to check out PAL through the Facebook page, twitter, website, blog and YouTube Channel.